Revolutionizing Reality, revolutionizing Retail
Invrsion with partner Varjo brought professional-level VR to Euroshop 2020
For the first time, Invrsion attended Euroshop, World’s No. Retail Trade Fair. The Trade Show has been a success, with 2300 exhibitors from 57 nations and 94000 visitors from a total of 142 countries travelling to Düsseldorf from 16th to 20th February to gather information on retail trends, products and concepts displayed across 16 exhibition halls and 8 fascinating dimensions of retail.
Invrsion’s stand at the Shopfitting and Store Design Hall 11 attracted many visitors interested in getting to know how Virtual Reality could impact their business activities. Not only store design and remodeling, but also category management and trade marketing, communication and promotional activities contextualization, shopper research. All through an easy-to-use Software as a Service solution, Shelfzone, to go from the management of retail projects to their immersive visualization in Virtual Reality.
Visitors could experience in first person the realism of Invrsion’s immersive simulations on human-eye resolution VR-2 Pro headsets by Varjo.
By simply wearing the headset, visitors could enter a VR-simulated supermarket designed by Invrsion, move freely around, pick up products, read their labels in tiny details, and even turn some displays into a promotional area with a simple click. What mostly surprised visitors was not only the sense of realism of the experience itself, but the possibility to “translate” the experience in their daily business with a concrete added value to their activities.
“Resolution is key when it comes to using VR in the most demanding industrial settings. VR-2 Pro Bionic Display delivers pixel-perfect clarity and the most natural visual experience for exploring and interacting with high-resolution 3D models and simulations. This is really what Invrsion is specialized in: VR of an unprecedented quality and realism addressing a target of retail professionals. Being with them at Euroshop and seeing the high interest of the industry made me even more aware that we are bringing to the market something which is really revolutionary”, said Ville Leppälä, Vertical Lead at Varjo.
Varjo VR-2 Pro comes with 20/20 Eye Tracker™, the most advanced and powerful stereo eye tracking technology ever integrated into a VR headset. The highest level of accuracy is game changing in context like research where visual fidelity is an essential requirement to gain reliable insights.
“The quality of Varjo professional devices is key to meet the needs of the most demanding industries, and enables us to deliver the incredible realism of our simulations in the most proper way, especially in research contexts where visual fidelity is what really makes the difference”, stated Matteo Esposito, Invrsion’s CEO.
VR-2 Pro features advanced integrated Ultraleap® hand tracking technology, meaning even more intuitive interactions with the virtual environment and the possibility to give the user an experience which is closer and closer to the real-life one. This will be key in the perspective of the V-Commerce solution Invrsion is already working on, providing a brand-new shopping experience to consumers through virtual reality.
Euroshop is over, but Invrsion and Varjo plan to collaborate on many different projects in the future. Euroshop, see you in 3 years!