With the term Metaverse exploding a few months ago, fashion brands are riding the wave of this innovation opportunity.
Among them we have the following:
- Nike stands out as the biggest brand to commit most fully to a virtual future.
- Balenciaga has been planning to launch a metaverse business unit since 2020. In September 2021, the fashion house collaborated with Fortnite on virtual and physical apparel.
- Gucci is proving that there is real money to be made in virtual goods: the brand offered a wide range of digital items for sale in 2021, from $13 virtual sneakers to a unique Roblox handbag that was resold for more than $4,000 and a video NFT auctioned by Christie’s for $25,000.
Moreover, statistics show that there is real demand for VR/AR clothes, furniture and technologies. It seems clear that there is an actual potential for AR/VR to fundamentally change how consumers interact with brands and shop, both online and in person.
Now more than ever brands are expanding and experimenting with the Metaverse. Gen Z and Alpha are the most likely to shop in the Metaverse as they are growing up immersed in online experiences and are already spending money within these environments.
Roberto Liscia, the President of Netcomm Forum, the largest Italian event dedicated to E-commerce and Digital Transformation, talks about this technology revolution: “I expect a bridge between offline and online in the metaverse, but in the near future I expect another revolution: live-commerce to view and buy products online trying them through the virtual reality that will allow you to have more certainty in the purchase, limiting returns and consequently also reducing the environmental impact”.
As Invrsion is already working on the creation of a 3D Commerce open standard and to showcase interactive, engaging and hyper realistic Metaverse experiences, we strongly believe in 3D Commerce being the next evolution of e-commerce and in this Metaverse opportunity.
Discover our ultra-realistic 3D Digital Twins on Sketchfab and our use cases on Youtube!
Interested in our solutions? Contact us!