“As we strive to create the highest quality 3D digital twins for our clients, it is absolutely imperative that everywhere those images manifest, the level of work and detail is self-evident and consistent. It’s equally important that 3D images as a whole be viewed by consumers as consistently better than 2D flat images, not just in functionality, but in the way that they appear. This certification will guarantee a standard of quality that primes the 3D image industry for success and growth”.
These are the words of Fabrizio Dini, our COO, regarding the recent launch of the 3D Viewer Certification Program by The Khronos Group, an open consortium of industry-leading companies creating graphics and compute interoperability standards.
We are proud members of the Group and happy to annouce our support to the creation of this new release.
3D viewers are software engines that enable users to display and interact with 3D models. Viewers are used by retailers, social media sites, and brands to create experiences on ecommerce storefronts, search engines, ad platforms, and in native applications. The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Amazon, Babylon.js, CGTrader, Emersya, Epic Games (Unreal Engine), Facebook (Spark AR), Google (<model-viewer> & Scene Viewer), Samsung (Internet Browser on Android), SketchFab, Unity, and UX3D (Gestaltor) have begun the process of certifying their viewers under this new program.
Previously, when artists and brands created digital products, they had no guarantee that they would appear consistently on different platforms. A 3D asset, such as a piece of furniture, is created independently from the 3D viewer used to build a consumer experience, and which viewer is used can have a major impact on what the consumer sees. Even with identical viewer settings, a chair might have looked very different in an ecommerce product listing versus a digital ad using a different viewer.
The Khronos 3D Commerce Viewer Certification Program is open to any company that wishes to certify that their viewers are capable of accurately displaying 3D assets used in ecommerce.
Full details and submission resources can be found on the Khronos Viewer Certification website. To learn more about how Khronos is working to grow the 3D asset ecosystem, visit the 3D Commerce page on the Khronos Group website.
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