Invrsion raises 3 million euros to drive 3D digitization and Virtual Reality Commerce forward.
Invrsion is a company specialized in the simulation of retail spaces, showrooms, products and shopping experiences, aimed at supporting B2B activities like trade marketing negotiations, shoppers researches, training, as well as B2C ones, like virtual reality e-commerce. Invrsion’s proprietary software Shelfzone is used in the CPG sector by leading companies at a global level.
Invrsion, an innovative SME founded in Milan in 2015 by Matteo Esposito, Paolo Pascolo, Flora Caroli and Luca Ferrari Trecate has successfully closed its third oversubscribed fund raising as of 30th April, for a total amount of 3 million euros. This brings total equity raised to 4.5 million euros since its establishment.
The company has been supported by different advisors such as BackToWork24 Srl and Invest Italy SIM Spa, that by itself covered 50% of the round.
Among the investors are the following associations: Italian Angels for Growth, the Milanese holding Finbeauty Srl, and LiftT Spa, a company born from the initiative of Compagnia di San Paolo and Politecnico di Torino through the foundation of Links.
Investors from previous rounds, prominent figures of the same society and members of the Advisory Board such as Mainardo de Nardis – entrepreneur and previously CEO of OMD (Omnicom Group), the biggest media agency in the world – have participated in the round.
De Nardis, investor/director/advisor in more than 10 initiatives, focuses on those companies that are really able to transform their respective markets. He has joined Invrsion’s advisory board along with Lorenzo Thione and Eugenio Perrier to support the scaleup process in the United States, where Invrsion has recently established a subsidiary with a base in New York.
“Since the start Invrsion has specialized in the standardization of the processes related to 3D products digitalization and in the development of a software for the design and personalization of retail spaces through virtual reality, that can be dynamically filled with products, autonomously managed by clients and connected to their existing sales processes” – states Matteo Esposito, Invrsion’s co-founder and CEO – “Soon our platform will take advantage of the emerging Edge Cloud and 5G technologies to bring the virtual purchase experience from a B2B to a B2C context, reinventing the e-commerce paradigm. I want to thank our investors who believe in this ambitious, but timely project”.
Invrsion is also an active member of the Khronos Group, an American association creating advanced, royalty-free standards, that is working to release a new 3D Commerce standard format.
To assist during the Covid-19 emergency, the company has announced new solutions in the Fashion and Luxury sectors to virtualize and improve the efficiency of distribution and sales processes at a B2B level.
“Our 3D digital twins are perfect and can be showcased in a virtual store or showroom through our platform or featured within a web page, providing users with the most accurate product experience, where they can evaluate the details of merchandise as well as any alternatives regarding colors, materials and finishes” – explains Invrsion’s COO Fabrizio Dini, who leads the development of 3D content production – “The 3D Commerce format will represent a new standard for the visualization of products on e-commerce websites and in AR/VR applications”.
Invrsion has filed for an international patent for product 3D digitization based on algorithms of AI, Computer Vision and Object Content Recognition.
Invrsion Srl is a company specialized in the virtualization of spaces, products and shopping experiences for Retail. Founded in 2015, the company has made a name in the sector thanks to the unique realism of its virtual solutions, which has earned it many important awards. Invrsion operates at a global level and among its clients are multinational companies such as PepsiCo, Auchan, Mondelēz, Nestlé. It collaborates with important companies and associations such as Ipsos, Accenture, PwC, Deloitte, HP, Varjo, The VR/AR Association, Retail Institute Italy and The Khronos Group.