Are you tired of high return rates and the loss of potential customers in your e-Commerce business?
Introducing a 3D product configurator on your website is the way to go! Not only can it give you a competitive edge and reduce cart abandonment rates, but it can also fulfill the increasing demand for product customization.
According to a Deloitte study, 36% of consumers prefer customized products, and a 3D configurator can provide customers with the selection of features they crave, ultimately boosting their satisfaction and emotional connection to the product. And let’s not forget the numbers – The retail e-Commerce sales are projected to increase by 56%, resulting in e-Commerce sales reaching $8.1 trillion (USD). Additionally, the 3D rendering market, which had a market size of $2 billion in 2019, is also experiencing substantial growth, making it a booming market.
Here are the benefits of product configurators in your e-Commerce:
- Firstly, adding 3D products in your e-Commerce platform significantly boost eCommerce sales with studies showing an 11x increase in purchase likelihood. Additionally, it can enhance customer loyalty and encourage them to pay more, ultimately generating more sales for the business. Nevertheless, a report from The Motley Fool found out that customized products can sell for as much as 50% more than those sold in physical stores, as they make the product more personal.
- You can gain a competitive advantage and reduce the number of abandoned shopping carts. According to a survey, 66% of shoppers said that 3D configurators increase their confidence in making a purchase, and 66% of respondents expressed interest in shopping on websites that offer 3D capabilities. Globally, only 2.17% of e-Commerce visits result in a purchase, with the US experiencing a slightly higher rate of 2.3%. The average cart abandonment rate is nearly 70%, with the travel industry having the highest abandonment rate. However, incorporating a 3D configurator can help businesses combat cart abandonment as 44% of buyers are likely to add an item to their cart after using one, and 27% of shoppers will ultimately place an order.
- Introducing a 3D product configurator can help you reduce return rates and gain valuable data about your customers! With a 35% reduction in the rate of product returns, you can not only save money but also turn satisfied customers into brand evangelists. In fact, customers are more likely to share their positive experience with friends and family when they feel confident and satisfied with their purchase. Did you know that online retailers experience returns for 20% of their sales, while only 9% of in-person sales are returned? It’s time to turn the tide and minimize your return rates by implementing a 3D product configurator. Not only will you be lowering your product returns, but you’ll also gain a better understanding of your customers’ preferences and needs, ultimately leading to more sales and customer satisfaction.
Are you ready to take your e-Commerce business to the next level and exceed your sales goals?
Since 2015, we’ve been helping international brands develop innovative virtual reality and 3D digital twin projects to increase conversions and boost sales. Our cutting-edge technology and expert team can help you create a unique and engaging shopping experience for your customers, ultimately leading to increased sales and customer loyalty.
What are you waiting for? Make your own 3D product configurator and watch your e-Commerce business thrive!
Let INVRSION help you stand out from the crowd! Contact us today and let’s start elevating your business together.