1.TO INCREASE SALES IT IS ENOUGH TO HAVE PRETTY 2D PICTURES
ONLY IF YOU WANT TO LEAVE MONEY ON THE TABLE
Product images are an essential component of e-commerce. Without them, shoppers would have no real inkling of what they are purchasing and no real visual trigger to purchase.
However, pretty 2D pictures can ONLY give an approximate view of the product, causing misunderstandings on materials type, dimensions, and quality. It also leaves out critical information for a shopper to make a truly informed purchase decision. This leads to a disconnect between the product ordered and the product received resulting in costly product returns.
With INVRSION’s 3D products users are able to see and control EVERY detail while they shop. It also enables sellers to provide additional information including instructions or tutorials directly into the product experience.
Here is an example of a Technogym Synchro Forma, a VR-Ready model which is far superior to a flat 2D photo or even to a passive video.
The consumer has complete control!
INVRSION’s 3D digital twins are hyper realistic and confer a true-to-life representation.
A 3D vs 2D study conducted in collaboration with the University of Bologna, revealed that 3D Commerce confers a 17% higher probability of purchasing the products and +115% positive attitude change toward the retailer.
2. NOBODY ZOOMS OR TWISTS A PRODUCT ON AN E-COMMERCE PLATFORM
OF COURSE THEY DO, WHEN GIVEN THE OPTION!
3D digital twins that are compliant with the tightest industry standards allow users to see every detail of an object and visualize it in the space and position in which it will be allocated.
According to a recent study by global consulting firm, McKinsey & Company, the Metaverse will have a $3 Trillion impact on global commerce in the next few years. Immersion and 3D digitization are foundational aspects of any Metaverse strategy.
Every 3D digital twin can be viewed not only on e-commerce platforms but also in Augmented Reality and Virtual Reality. According to research conducted by Sketchfab, a 3D Viewer platform recently acquired by Epic Games, merchants that embrace 3D commerce and give shoppers 3D digital twins to explore on their site, have 10 times more time spent on site due to 3D’s engaging nature and a decrease of 35% in product returns. And according to shopping platform giant Shopify, who has embedded support for 3D images into their platform, say that use of 3D digital twins can increase conversion by as much as 250%.
3. 3D DIGITAL TWINS CANNOT ACCURATELY REPRESENT MATERIAL DETAILS
YES. THEY CAN AND IT’S GETTING BETTER EVERY DAY!
In 2020, the Khronos Group, an industry standards organization which includes Apple, Google, Microsoft, Nvidia, Unity, Unreal, Lowe’s, Ikea, Target, Wayfair and more, codified and released the 3D Commerce standard to ensure that 3D digital twins not only accurately reflect real-world materials and colors, but that those maintain a consistent quality no matter what device, operating system, or browser on which the object is viewed.
INVRSION’s 3D digital twins can also be customized allowing consumers to make real-time changes in colors and materials for an endless series of combinations; all on a visualization of the product that most closely resembles the real object.
Customization is always a very current trend especially in fashion, but not only: always more consumers want to create their own unique and personal products. That’s where 3D comes into play, as it allows consumers to make real-time changes in color, materials etc in an endless series of combinations.
And with INVRSION’s groundbreaking AI, developed in tandem with the Polytechnic University of Milan, these highly realistic, customizable 3D product representation can be built effectively, efficiently and swiftly.
4. 3D DIGITAL TWINS ARE TOO EXPENSIVE AND HARD TO IMPLEMENT
THERE ARE MANY VIABLE PRICE OPTIONS AVAILABLE DEPENDING ON LEVEL OF COMPLEXITY.
You always pay a premium for quality. But INVRSION’s ingenuity and foresight of integrating AI with the most talented and highly skilled digital artists, drive a more efficient way of digitization; even with complex projects.
From custom photo shooting to reconstructing physical images for hyper-realistic representations in terms of shape, material, sequence, light, size, color, reflectivity and surface details, INVRSION’s quality is recognized as the gold standard by companies such as Walgreens, Nestle, Ferrero, Ralph Lauren, Rana, PepsiCo and many others.
See same example to our digital twins!
All of INVRSION’s hyper-realistic digital twins adhere to the Khronos Group 3D Commerce standards.
Please view INVRSION’s 3D Commerce experience to see how users can personalize products and the impact of 3D digital twins.
Contact us today to discover how our solutions can increase your e-commerce sales!