3D Commerce: all the data you need to know

With the growth of eCommerce and 5G/Gig per Second bandwidth, consumers are putting flat two dimensional product shots into the dustbin of web history. Consumers are getting excited around eCommerce shops that incorporate 3D products.

According to IBM’s 2020 U.S. Retail Index report, the pandemic has accelerated the shift to digital shopping by roughly five years.

Stats around higher engagement, lower returns, and higher conversion are floating around the eCommerce sector: 3D seems to have a concrete potential.

Let’s see more in details the results of some researches:

Adding 3D products to your current e-commerce experience has been proven to increase customer engagement by 66% (Khronos).

Exchanging your current on-site product photos for high-quality 3D Digital Twins equipped with a 3D Configurator opens up a world of possibilities to increase customer interaction and satisfaction. Digital twins allow customers to interact with the products, they can move the articles, turn them upside down, that is why time spent on site is definitely more

Studies have shown that including 3D interactions on your e-commerce site keeps customers on-site 10x longer (SketchFab) and increases conversions by 40% (Khronos).

eCommerce sites that use 3D Digital twins experience a 35% drop in returns (Khronos). 3D Digital Twins take the mystery out of online shopping to help show the customers exactly what you have to offer, by showcasing the full product range, down to every detail with the highest quality.

Other than the previously mentioned data, we can add the results of the research “Innovation and Technology in Retail: A comparison between 2D e-commerce vs 3D animations” in collaboration with Retail Institute and Bologna University.

Among them, we have that higher engagement leads to a higher probability of purchase and to a higher loyalty. 

Finally, in terms of consumer perceptions, the webpage displaying 3D digital twins systematically leads to more positive evaluations in terms of attitude change toward the retailer. (+115%)

Be prepared for the massive 3D Commerce reinvention. 

What are you waiting for? Contact us for your Digital Twins!

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Categorized as Technology