A recent industry survey states that nearly 75% of Gen Z shoppers have purchased a digital item within a video game and that 60% of these young shoppers think that brands should sell their products on a metaverse platform. Among Gen Zers who think brands should sell in the metaverse, 54% reasoned that people should be able to shop anywhere they go online, while 45% indicated that metaverse environments should be like online shopping malls.
*Source: Obsess
Moreover, fully one-third of all respondents, (including 40% of Gen Zers and 40% of millennials) claimed that they would be interested in shopping for real or virtual products in the Metaverse environments created by brands.
This impact that digital has on younger generations makes it clear what is the future of retail: the Metaverse has the potential to bring a whole new meaning to the ‘virtual shopping’ experience and brands have therefore exciting opportunities to take, where storytelling and new forms of engagement will become common.
Major companies, such as Samsung, LG, P&G, Molson Coors and JP Morgan are already embracing the Metaverse in order to support their presence at major events like CES or the Super Bowl. For example at CES, Procter & Gamble embraced the Metaverse with LifeLab which highlighted their products in 3D within multiple immersive worlds, with avatars that were there to help you in real-time navigate the virtual worlds and learn about P&G products. LG and Samsung both used 3D digital twins in the virtual versions of their CES experience. At Milan Fashion Week, last week, a handful of brands created full reality experiences with brands like Dolce & Gabbana, Plein Sports and Benetton leading the way.
As Invrsion has been building the foundational structures of the Metaverse for Retail since 2015. We’re honored and excited to be part of this evolution and invite you to join us in the journey.
Invrsion is already working to showcase interactive, engaging and hyper realistic Metaverse experiences in a world without limitations.